Sports Unlimited
Marketing material for an aggressive market
Sports Unlimited is one of the biggest and oldest online shop for sports/fitness related
goods/products.
I have been working with SU since last couple of years for their marketing material design. The main
aim was always to design something powerful with authentic message for the user to light up a spark
to get motivated and buy products.
It has always took a lot of thinking and planning to use their product/athlete images and design
something which is meaningful and aggressive too.
-
Products
- Email Marketing Templates
- Adverts
- Publishing Design
- Banners
- Flyers
- Teasers
-
My Role
- Requirements Gathering
- Product Research
- Target Market Research
- Ideation / Concept
- Visual Design
- Special Effects
-
Problem Solving
Challenge
While playing with athlete pictures and the products, it was very important to use the products in the design which grab attention/focus of the viewers, and to come up with ideas which are are self explanatory.
-
Thinking and Brainstorming
Stategy & Approach
The strategy was always to target the customer who take sports and it’s aggressiveness more than just a game.
-
Result
Final Visuals
We did A/B testing on each product by implementing multiple ideas, we tracked the click through rates and came to the decision of the final design which should be sent to the customers.
Styling, Branding and Culture
The crucial part was to build something aggressive and appealing (even for some not-nicely looking products) but also maintain the brand identity of the retailer.
